Est. 2026 • Invite Only
Golf. Industry.
Community.
The members-only golf & social club for retail and commerce media professionals, both on and off the course.
Scroll
Est. 2026 • Invite Only
The members-only golf & social club for retail and commerce media professionals, both on and off the course.
A curated network for retail media, commerce media, and adjacent professionals who love the game as much as the industry.
About the Club
The Closed Loop Golf & Social Club connects retail and commerce media professionals through a shared love of golf. Whether you're grinding down to a single-digit handicap or just picked up your first set of clubs, you belong here.
We're building the network you already want. Just with better scenery, a cart, and no slide decks.
What We Offer
Online tournaments, sim rounds, and digital meetups that let you compete with peers across the country. No travel required.
OnlineOrganized rounds at the conferences you're already attending: Shoptalk, AdWeek, CES, Cannes Lions & more. Same colleagues, better setting.
IRLInvite-only membership means a tight-knit network of retail and commerce media professionals who actually know the industry and each other.
Members OnlyNot a golfer? No problem. Our in-person events have plenty of ways to connect. Join us.
Our Story
The best relationships in our industry aren't built in conference rooms. They're built on back nines, over bad shots and good laughs.
Ben Guez is a sales leader at Kevel, the dedicated retail & commerce media platform of choice for some of the world's biggest media networks.
Ben has been an athlete his whole life, spending ten seasons playing baseball professionally with the Detroit Tigers and Milwaukee Brewers before eventually finding his next obsession: golf.
These days he's a golf enthusiast and industry connector, which inspired him to build a community where the retail & commerce media world meets the golf course.
Real connections happen when you step away from the screen, and this community is built around that idea.
Dylan Hulser is the VP of Retail Media at Kevel, where he's spent the last decade helping retailers and marketplaces build commerce media networks that actually fit their business.
He's worked across sales, customer success, and solutions, founding Kevel's Solutions org and partnering closely with clients to launch, scale, and evolve their platforms into meaningful revenue drivers.
Outside of work, Dylan rediscovered golf during COVID after years away from the game. What started as a casual return quickly turned into an obsession, and a realization that golf is one of the most effective ways to build real relationships in business.
He plays whenever he travels, has dropped his handicap by 10 strokes over the past two years, and is now chasing his next milestone: breaking 90.
Membership
Membership is invite-only and intentionally curated. We review every application personally. If there's a fit, we'll be in touch.
Virtual tournaments open to all skill levels throughout the year.
In-person rounds organized at major retail and commerce media events.
A real network of industry peers who share the same fairways and the same business.
You're on the list.
Thanks for your interest. We review every submission personally and will be in touch if there's a fit. See you on the course.